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Home Fintech

Card startup Petal embroiled in suit alleging theft of business idea

by Coin Market Impact
January 6, 2022
in Fintech
Reading Time: 5 mins read
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Two co-founders of the bank card startup Petal are anticipated to present depositions this month in a lawsuit that alleges one in every of them stole the concept for the corporate from an acquaintance.

The swimsuit was filed by an entrepreneur named Cassandra Shih who alleges that she developed the concept for a agency that might facilitate credit score for immigrants with little or no credit score historical past. In 2015, Shih labored with Petal co-founder Andrew Endicott, who took the concept, introduced in different collaborators after which froze her out of what grew to become a multimillion-dollar firm, in response to the lawsuit.

Petal, which declined to remark, has denied Shih’s allegations and is defending itself towards the swimsuit. On Wednesday, the corporate introduced a $140 million funding spherical led by Tarsadia Investments, which reportedly values the corporate at $800 million.

Petal, which launched its first bank card in 2018, has denied Cassandra Shih’s allegations. “She didn’t contribute time, cash, or vitality to the daunting process of remodeling any concept right into a enterprise,” the corporate’s attorneys wrote in a single authorized submitting.

Endicott and Petal CEO Jason Gross, who’re additionally defendants within the case, didn’t remark. In court docket proceedings, attorneys for the defendants have argued that Shih’s concept was too obscure and unformed to create any authorized obligations.

“Like so many entrepreneurs, they bounced concepts round, didn’t nail down something concrete, and parted methods,” Petal’s attorneys wrote in a 2019 submitting. “Shih’s assertion that this short-lived trade entitles her to hundreds of thousands of {dollars} and half an organization is baseless.”

Endicott and Gross are each anticipated to be deposed within the coming weeks.

Shih met Endicott, a former company lawyer and funding banker, when she moved from New Zealand to New York in 2014 for an internship, in response to the swimsuit, which is being litigated in federal court docket in Manhattan.

After the 2 messaged about beginning an organization collectively and the way they’d get hold of financing, Shih shared her concept about offering credit score to immigrants in April 2015, the swimsuit alleges. Immigrants to the U.S. have historically had a tough time getting accepted for credit score as a result of they usually would not have credit score scores.

Endicott replied that it was “an incredible concept” that was “price making an attempt,” and the pair started working on refining the enterprise mannequin and making ready a presentation to buyers, the lawsuit says.

Within the meantime, Endicott was floating the challenge to a knowledge scientist and to co-founder Jason Gross, the lawsuit states. In an electronic mail trade with the information scientist, Endicott wrote that Shih “got here up with the concept.”

In later communications, Endicott and Shih hashed out a number of particulars, together with an settlement for the corporate to be a 50-50 enterprise and for it to be named CreditBridge, which was Shih’s suggestion, the lawsuit says. The 2 finalized a presentation in early June 2015 that Endicott would float to potential buyers whereas Shih was on trip.

On the finish of June, Shih messaged Endicott, who didn’t reply. In July, the lawsuit says, Gross’s title began exhibiting up in CreditBridge’s supplies, which nonetheless used Shih’s analysis and concepts.

Shih tried to contact Endicott and didn’t hear again, whilst Endicott and Gross ready to fulfill with buyers and began trying to find workers, the lawsuit says.

Shih, who was in New Zealand on the time, determined to permit Endicott to proceed engaged on financing after listening to again from Endicott’s girlfriend that he was touring and dealing to get buyers’ curiosity, in response to the criticism.

Endicott and Gross formally integrated the corporate round February 2016, and Shih realized shortly afterwards that Gross’s LinkedIn profile listed him as a CreditBridge co-founder. Endicott eradicated Shih’s entry to the shared Dropbox folder they’d been engaged on, in response to the lawsuit.

“After six months in the dead of night on account of Endicott’s intentional silence, Shih lastly discovered, from the opposite facet of the world, by means of her personal investigation, that she had been frozen out of her personal firm by Endicott, the lawyer she entrusted to arrange and put it up for sale, who himself admitted to a minimum of one different ‘co-founder’ that it was borne out of her concept,” Shih’s lawsuit says.

Shih, who later grew to become the CEO of a travel-related firm known as Tripsha, tried for a number of weeks to contact Endicott along with her issues, and heard again from Endicott in late March 2016, the lawsuit states.

Endicott advised her the CreditBridge enterprise he was engaged on “has no connection in anyway to something that you simply and I mentioned up to now” and that it was “not primarily based on any of your small business concepts,” the lawsuit says.

“You’re an extremely clever and succesful particular person, and I believe it’s a disgrace that we didn’t ever get the possibility to work collectively,” he wrote, in response to the lawsuit. “I actually admire your ardour and I encourage you to pursue your small business concepts simply as I’ve pursued mine.”

A couple of months later, Endicott and Gross modified the corporate’s title to Petal and issued inventory to its early buyers. The corporate has since raised funding from a number of funding companies and lenders, together with Sand Hill Angels, Trinity Capital, Valar Ventures and Silicon Valley Financial institution, in response to Crunchbase knowledge.

At a listening to in 2020, a lawyer for Endicott argued that Shih’s concept was too preliminary and too tentative — and failed to supply a novel or concrete sufficient concept — to impose any legally binding obligations on Endicott. On the time that Shih and Endicott stopped discussing the concept, there have been no workers, no product, no expertise, no capital and no incorporation paperwork, in response to the lawyer, Joshua Matz of Kaplan Hecker & Fink.

“She didn’t contribute time, cash, or vitality to the daunting process of remodeling any concept right into a enterprise,” the corporate’s attorneys argued in a 2019 submitting. “And he or she performed no function in creating that fledgling enterprise right into a rising firm that now offers entry to a nationwide shopper monetary product.”

New York-based Petal launched its first bank card in 2018 and has since moved past its authentic viewers of shoppers with skinny credit score recordsdata or no credit score historical past to incorporate these with blemished credit score data.

Extra lately, the corporate began offering its cash-flow-based underwriting expertise to banks and fintechs.

“Conventional credit score scores have turn out to be much less dependable within the COVID financial system, forcing mainstream banks to considerably cut back entry to credit score at a time when many individuals want it most,” Gross stated in a September 2020 press launch. “Money move scoring permits Petal to proceed making credit score accessible even in these unstable financial situations.”





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